Division: DS - Digital Marketing Job Responsibilities: (Description) Cobalt - a division of ADP Dealer Services- seeks an Online Marketing Specialist. This position develops and implements effective online marketing strategies to drive consumers to the websites of assigned Cobalt customers, with the goal of generating increased targeted web traffic, and thereby increased lead generation. The Online Marketing Specialist utilizes knowledge of pay-per-click search engine listings and display placements, employing the following optimization techniques: - keyword analysis and selection - geography campaign targeting - competitive site analysis - campaign optimization - ad copy optimization - geography targeting optimization - custom ad copy updates - optimization of landing page content The...
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