The Online Media Analyst, working within the Analytics Team, will be responsible for general ROI maximization strategy and execution, AB test implementation in support of prospecting advertisers and publishers, engineering and overseeing of quarterly presentations for top tier clients, research and analysis of trends by vertical, and, in turn, the relevance and performance of Datran digital marketing programs. Essential Duties and Responsibilities include the following: Build weekly marketing schedules Create campaign reports & dashboards Assess program performance gains in terms of consumer response and economic value Research trends by vertical and engineer reports outlining these Identify opportunities to enhance value via technology, processes, and data...
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