--managing high profile social media strategies to drive visibility and buzz for the company's major business initiatives, products and services including consumer card, merchant services, and rewards programs -analyzing online buzz and discussions as well as emerging social media tools and platforms to develop innovative, breakthrough programs with appropriate messaging -serving as an external spokesperson and official company representative within social media channels engaging with bloggers, Cardmembers, partners and prospects on an ongoing basis -developing and nurturing relationships with relevant digital partners and industry influencers -best practice sharing and educating colleagues across the company about social media -working in close alignment with brand marketing teams,...
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